FaradayEV

UI/UX design

Visual identity

01

UI/UX design

Visual identity

UI/UX design

Visual identity

Overview

UI/UX design and visual identity project rebranding FaradayEV - a B2B benefit scheme providing salary sacrifice electric vehicle leasing. The project involved expanding the visual identity and creating a new website along with three portals (driver, management, and team). I utilized Figma for initial designs and prototyping, then employed a combination of Flutterflow and Framer for high-fidelity testing and final builds across platforms.

Overview

UI/UX design and visual identity project rebranding FaradayEV - a B2B benefit scheme providing salary sacrifice electric vehicle leasing. The project involved expanding the visual identity and creating a new website along with three portals (driver, management, and team). I utilised Figma for initial designs and prototyping, then employed a combination of Flutterflow and Framer for high-fidelity testing and final builds across platforms.

The problem

Potential EV users worry about battery range, charger installation, and the initial cost of starting a contract. A significant challenge lies in providing them with easily accessible information and guidance on a new, constantly evolving market.

On the B2B side of the benefit, HR managers tasked with overseeing the program require a simplified workflow, leaving industry specific problems and knowledge to FaradayEV. The brand needs to advertise this service and focus on building relationships with HR departments.

The solution

Visual identity development:

Created a new, easily replicable design system.
Ensured bold and accessible designs that resonate across various platforms.

Platform-specific design elements:

Created a mobile-responsive portal for seamless access to contract and policy information.
Implemented a user-guided 'selection' feature to enhance user understanding of the EV industry.
Integrated a charging map for user convenience.
Developed enhanced implementation materials to improve user understanding of the benefit.

Agile workflow implementation:

Conducted thorough testing and iteration on all platforms.
Incorporated additional refinements post-launch based on user analytics.

Iterations post-launch:

Updated onboarding process to improve user engagement.
Introduced a new form design featuring an interactive carousel, addressing user drop-out points.
Redesigned the ‘My Consultant’ messaging system with clearer instructions and improved UI after analysing user drop-out points.

Visual identity development:

Created a new, easily replicable design system.
Ensured bold and accessible designs that resonate across various platforms.

Platform-specific design elements:

Created a mobile-responsive portal for seamless access to contract and policy information.
Implemented a user-guided 'selection' feature to enhance user understanding of the EV industry.
Integrated a charging map for user convenience.
Developed enhanced implementation materials to improve user understanding of the benefit.

Agile workflow implementation:

Conducted thorough testing and iteration on all platforms.
Incorporated additional refinements post-launch based on user analytics.

Iterations post-launch:

Updated onboarding process to improve user engagement.
Introduced a new form design featuring an interactive carousel, addressing user drop-out points.
Redesigned the ‘My Consultant’ messaging system with clearer instructions and improved UI after analysing user drop-out points.

Visual identity development:

Created a new, easily replicable design system.
Ensured bold and accessible designs that resonate across various platforms.

Platform-specific design elements:

Created a mobile-responsive portal for seamless access to contract and policy information.
Implemented a user-guided 'selection' feature to enhance user understanding of the EV industry.
Integrated a charging map for user convenience.
Developed enhanced implementation materials to improve user understanding of the benefit.

Agile workflow implementation:

Conducted thorough testing and iteration on all platforms.
Incorporated additional refinements post-launch based on user analytics.

Iterations post-launch:

Updated onboarding process to improve user engagement.
Introduced a new form design featuring an interactive carousel, addressing user drop-out points.
Redesigned the ‘My Consultant’ messaging system with clearer instructions and improved UI after analysing user drop-out points.

Visual identity development:

Created a new, easily replicable design system.
Ensured bold and accessible designs that resonate across various platforms.

Platform-specific design elements:

Created a mobile-responsive portal for seamless access to contract and policy information.
Implemented a user-guided 'selection' feature to enhance user understanding of the EV industry.
Integrated a charging map for user convenience.
Developed enhanced implementation materials to improve user understanding of the benefit.

Agile workflow implementation:

Conducted thorough testing and iteration on all platforms.
Incorporated additional refinements post-launch based on user analytics.

Iterations post-launch:

Updated onboarding process to improve user engagement.
Introduced a new form design featuring an interactive carousel, addressing user drop-out points.
Redesigned the ‘My Consultant’ messaging system with clearer instructions and improved UI after analysing user drop-out points.

Impact

Driver registrations across three major clients has risen by 203% in the five months following the product launch (Oct 23 - current, compared to May - Oct), with one client seeing a rise of 312%.

Client 1

198%

Client 2

136%

Client 3

312%

Current drivers shifted to the new portal, with HR/payroll departments smoothly adapting to the new system. The launch also played a key role in securing a new major client after presenting the brand's updated identity and new portals.

The expanded visual identity now enables FaradayEV to confidently explore social advertising and marketing, creating the opportunity for business development in previously unexplored areas.