Buying a plant online is a relatively unique experience — users are buying a living thing, and it will invariably differ to the image they see on the product listing, and furthermore it needs to be packaged and shipped. At the centre of this anxiety is basic a lack of control in the buying process.
Brand USP that the plant listed is the exact plant the user will receive. Listings will also show bespoke and engaging commentary from staff on each plant, including what they love / things to look out for / geographical origin and habitat. Both solutions are clear and direct ways of responding to the user’s need for quality reassurance, and to the business goals of promoting customer service / local shop identity.
They also respond to key trends uncovered in the discovery phase that users desire to learn and gain knowledge while plant shopping, and therefore respond to the business goals of staff engagement and a sense of a “curated”, more personal stock list.
